While discussing with a colleague what would be okay to offer KDE patrons in the way of collaborative promotion, I was surprised of how easy it was to decide which activities were appropriate and which inappropriate for a FLOSS project. For example:
- Publicising on social media a discount for hardware that is unlocked and can be modified by our followers: APPROPRIATE
- Publicising on social media a discount (however generous) for a product that is locked and cannot be modified by our followers: INAPPROPRIATE
- Changing the hero image of our social media accounts to display the logo of a sponsor: INAPPROPRIATE
- Publishing on the Dot a puff-piece about a company written by one of the company’s employees: INAPPROPRIATE
- Publishing on the Dot an article written by a KDE contributor on how a company uses KDE software internally: APPROPRIATE
- Organising recruitment drives with sponsoring companies for community members: APPROPRIATE
I thought, “Hey! There are some unconscious rules you are applying here. Maybe you should try and translate them into words”. I did that, and also managed to make a pop-culture reference too. So here they are, summarised and dubbed, rather immodestly, the Three Laws of FLOSS Projects:
A FLOSS project must protect the rights of all humans to control their technology, the information they receive and share, and safeguard their privacy, and not allow, through inaction, these rights to be violated.
A FLOSS project must defend and support its own community members, create a safe and stimulating environment in which community members can thrive and carry out their work, and equally protect and support other FLOSS projects in the same degree, except where such actions would conflict with the First Law.
A FLOSS project must seek its own sustainability and viability, securing resources (monetary or otherwise) from supporters, sponsors and through grants, as long as this endeavour does not conflict with the First or Second Law.
And here is an alliterative mnemonic for the laws:
The People > The Project > The Patrons
To be clear: this is not to say patrons/sponsors are at the bottom of the list of priorities of a Free Software community. Quite the contrary: As in Asimov’s Three Laws of Robotics, these three things are AT THE VERY TOP OF A MASSIVELY LONGER LIST, above and over all the other guidelines and rules a project has to follow to be successful and align itself ethically with the principles of Free Software.
Talking of lists, checking back on the joint promotional activities mentioned above, I think the three laws help clarify quite well what makes some appropriate and some inappropriate. However, the 3rd one,
Changing the hero image of our social media accounts to display the logo of a sponsor for a short period of time
may need explaining a bit.
The first law states that
A FLOSS project must protect the rights of all humans to control […] the information they receive […]
Someone who signs up to your Twitter or Mastodon feed expects to receive information about your project, and that’s it. If you start to show them unrelated information in the shape of sponsored posts or cover images from third companies, you are forcing upon them information they did not ask for. Like the unskippable ads on some video streaming sites, or the advertising included in a supposedly “free” (as in beer) Android app, you are violating their right to control the information they receive.
Of course, you may argue that readers can always unregister from your feeds and thus regain control. Yes, indeed, that is how I would expect a reader to react. But they would leave precisely because you breached the First Law and, I have to say, I do not believe to have invented these laws. I think that they exist meme-like at the back of the minds of everybody who understands the underlying ethics of Free Software. This means others will be aware of when they are breached (even if they haven’t read this blog post!) and you will risk losing their support.
Although I didn’t invent them, using the “Three Laws” is a way of expressing them out loud, making them memorable and giving me a yardstick for my work.
Do you think you will find them useful too?